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Getting Started with WCM

Learn the fundamental principles of web content management by exploring the pages below.

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Defining Web Content Management

Web content management (WCM) is a process that allows businesses to create, manage, and publish digital content on their website.

The Role of a Web Content Manager

As a web content manager, your role would be to oversee the creation, publication, and maintenance of digital content on a website.

Web Content Management Systems

A web content management system (CMS) is a software application that allows users to create, manage, and publish digital content on a website without requiring specialized technical knowledge.

What is a Web Content Manager?

Short summary

A web content manager is responsible for the development, production and management of an organization’s public-facing website content or internal Intranet content.

Everyday software and tools

The web content manager will primarily utilize a content management system (CMS) to build, organize, and publish engaging content that satisfies the organization’s brand guidelines and overall business needs.

Someone in this type of role will often track their projects and responsibilities using a project management software like Monday.com, Basecamp, or Slack. There are many moving pieces as part of the production, deployment, and everyday life of an organization’s external website or internal Intranet, so it’s critical that the web content manager tracks their work in a way that is clear, concise, and collaborative.

Depending on the organization, the web content manager may also make use of website and user analytics platforms like Google Analytics, Semrush, or Siteimprove. Running regular reports and staying active in the analytics dashboard will help the web content manager validate which choices are working, as well as reveal things that could be improved upon, as it relates to the website’s visitor traffic, user behavior, search engine optimization, and overall performance.